The Cuddledry Story

The story behind Cuddledry is well known – two entrepreneur mums went on Dragons Den, got 3 offers for £100,000 and turned them all down, and Cuddledry has gone from strength to strength ever since. BUT there is more to the girls than that.

Going back to when they met – 19 years ago – at 8am over a glass of Bloody Mary in a Territorial Army bar while waiting for an army medical, they instantly recognized a kindred spirit (albeit the vodka) and knew immediately we were going to get along! Firm friends ever since, they both went their own separate ways – Helen with international aid programmes around the world, and Polly into the armed services, followed by a stint in New York. With very wide and varied backgrounds behind them, they both ended up settling down in rural parts of Somerset and now have 2 children each, husbands and a home like most mums in the country – and face the same issues.

So hardly surprising then that the concept was founded after a party at Polly’s house- the girls slightly inebriated, wine glasses in hand, laughing as their sober husbands juggled getting slippery wet babies out of the bath, holding towels in teeth and getting soaked.

In fact there were a group of mums listening in and nodding with agreement as Helen and Polly discussed the universal problem every parent faced – and that’s getting the baby out the bath safely, confidently and without getting stressed or upsetting the baby!

“If only it attached to you round your neck like an apron – then there would be no problem” – the Eureka moment was not the most astonishing one in the world they will be the first to admit. People keep referring to Polly and Helen as inventors – but they don’t feel like it ” it’s just common sense”, ” a simple solution”, “the obvious answer to an age-old problem”. are phrases that keep cropping up when we talk. The best ideas are always the most simple and Cuddledry baby bath towels are about the best example of that.

The Cuddledry baby towel attaches to the parent like an apron, so both hands are free. Lifting baby up out of the bath is easy and safe, and you cuddle and dry your baby in your arms naturally, strengthening the bond between you when baby feels most vulnerable. You don’t have to think about holding a towel at all.

This is the major safety advantage of the Cuddledry system, but there are plenty more features to its unique design. The towel ensures the parent STAYS DRY and therefore less likely to get the floor wet and slip, and the towel is ATTACHED to you which prevents the risk of having to move away from your baby for even a second. The SINGLE-HANDED EASY RELEASE poppers allow you to simply remove the towel from yourself and lay baby down on their changing mat still snugly wrapped. In addition, the towel is DOUBLE-LAYERED, not only giving it a luxurious thick texture, but ensuring parent stays dry and baby stays warmer than their single layered counterparts. The HOOD is also important to keep specious warmth in. “a mum must have invented this – it’s so practical and exactly what’s needed”

The Cuddledry bamboo and certified organic cotton baby bath towel is safer, more eco-friendly and luxurious than anything else you can buy for your baby.

“If only I’d known about this sooner” or “if only this was around when my children were babes” are other common phrase they hear – so don’t miss out then – get one now!!!

By Polly Marsh, Co-Diector, Cuddledry. For more information on click on the logo to visit the website: